Welcome to the Texas Longhorn Journal online.

The Texas Longhorn Journal is the official business publication of the Texas Longhorn industry. Our mission is to promote, advertise and market Texas Longhorns for the express purpose of enhancing their value and marketability.

As an extension of the Texas Longhorn Marketing Alliance's initiatives to serve the Longhorn industry, the Texas Longhorn Journal was acquired and revived. The industry response has been enormous, and we intend to continue to honor the legacy of this outstanding publication. Since the Texas Longhorn Journal is our window to the world and our main tool to attract new breeders to the industry, we welcome your suggestions for ways to improve our publication. We continually will strive to make the Texas Longhorn Journal beneficial to all TLMA members and Longhorn enthusiasts.